Digitalmash

There’s good reason for that. I’ve been extra busy.

Firstly, I’m getting ahead of myself. Happy 2010! It’s a year that seems to have a lot of people excited for better things. I have to admit I’m also pretty pumped. For me, this next year will represent a pretty big change work-wise.

Goodbye freelancing

So I’ve shut up shop and become what the Japanese like to call a ‘salary man’. Well, not exactly. In early 2008 I started working with Jonathan and David Marcus on a ‘little shoe project’ which eventually turned into Superkix.com.

Since then, we’d been throwing round the idea of working together exclusively, and late last year we decided to go for it. After all, they were my favourite clients by a mile.

This is a big change. Even though the actual work is much the same, the situation of dealing with a dozen or so clients (essentially bosses) on a handful of simultaneous projects is very different from working on a single large project. As a product designer I’m working alongside former Design Director at Vimeo, the one and only Jack Zerby. Jack’s an OCD designer with mad skills. He’s also the mastermind behind the interface on HiiDef’s other recently launched product, Flavors.me.

The Future

So what does this means for Digitalmash.com? I’ll probably be slimming things down here and focusing on journal section a lot more. Well that’s the plan, anyway. We’ve got some massive plans over the next year at HiiDef Inc. with Superkix, Flavors and also Goodsie, so stay tuned!

To learn a little more about HiiDef Inc., you can check out our new site.

—Published 06 January, 2010 ← Journal Home